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	<title>Phil Simon&#039;s Virtual Soapbox &#187; Technology Today</title>
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	<link>http://www.philsimonsystems.com</link>
	<description>Musings on technology, management, books, writing, and whatever else piques my interest.</description>
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		<title>Technology Today, #23: Adrian Ott</title>
		<link>http://www.philsimonsystems.com/content/tech-today/adrian-ott/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/adrian-ott/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 10:45:39 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Time]]></category>

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		<description><![CDATA[Adrian Ott joins me to talk about her book, <em>The 24 Hour Customer.</em>]]></description>
			<content:encoded><![CDATA[<p><a href="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2011/01/24h.gif"><img class="alignnone size-full wp-image-5784" title="24 Hour Customer" src="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2011/01/24h.gif" alt="" width="120" height="180" /></a></p>
<p>In today’s podcast, the subjects are telecommuting and collaboration. I am pleased to be joined by Adrian C. Ott to talk about her new book <em><a id="aptureLink_IoGrxoKCJE" href="http://www.amazon.com/gp/product/0061798614?tag=phisim-20">The 24 Hour Customer</a>.</em></p>
<ul>
<li>What was the impetus for the book?</li>
<li>Explain the book&#8217;s basic model.</li>
<li>Describe time slicing?</li>
<li>Why do some companies get stuck in the motivation quadrant?</li>
<li>Why are habits so important? Can you talk about what some banks are doing?</li>
<li>Talk to me about the importance of status bars for an online checkout management system.</li>
</ul>
<p>For more information about Adrian and her excellent book, go to <a title="24 Hour Customer" href="http://www.the24hourcustomer.com" target="_blank">the book&#8217;s site</a>.</p>
<p>To listen to the podcast, click <a title="Ott Podcast" href="http://www.fileden.com/files/2010/1/29/2742312/ott.mp3">here</a> to go to <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
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		<title>Technology Today, #22: The Business of Consulting</title>
		<link>http://www.philsimonsystems.com/content/tech-today/consulting-business/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/consulting-business/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 08:30:33 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Ethics]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/content/tech-today/consulting-business/</guid>
		<description><![CDATA[Today I'm pleased to be joined by William McKnight, author of <a id="aptureLink_kVQ1LXRsep" href="http://www.amazon.com/gp/product/1435454421?tag=phisim-20"><em>90 Days to Success in Consulting</em></a>.]]></description>
			<content:encoded><![CDATA[<p><a href="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/06/w_mcknight_medrez.jpg"><img class="alignnone size-full wp-image-4245" title="william mcknight" src="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/06/w_mcknight_medrez.jpg" alt="" width="104" height="155" /></a></p>
<p>In today’s podcast, the subject is consulting and my guest is <a id="aptureLink_WDwqvjpWnp" href="http://www.williammcknight.com/">William McKnight</a>. William is a very successful consultant who specializes in data warehousing, master data management, and operational business intelligence. He is also the author of the book <a id="aptureLink_kVQ1LXRsep" href="http://www.amazon.com/gp/product/1435454421?tag=phisim-20"><em>90 Days to Success in Consulting</em></a>, a      great primer for those starting out in consulting.</p>
<p>In this 15 minute podcast, William talks about what prompted him to write this book, the difference between consultants and contractors, ethics, and other subjects. Note that our discussion is less about the technical ins and outs about what we do and more about topics related to cultivating a successful consulting practice.</p>
<p>To listen to the podcast, click <a id="aptureLink_XJ19F23xDw" href="http://www.fileden.com/files/2010/1/29/2742312/mcknight_final.mp3">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
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		<slash:comments>2</slash:comments>
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		<title>Technology Today, #21: Social Media in Academia</title>
		<link>http://www.philsimonsystems.com/blog/social-media/technology-today-21-social-media-academi/</link>
		<comments>http://www.philsimonsystems.com/blog/social-media/technology-today-21-social-media-academi/#comments</comments>
		<pubDate>Fri, 21 May 2010 10:22:07 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Social Networking]]></category>

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		<description><![CDATA[Jim Harris of OCDQ Blog and Andrew Gossen of Cornell University join me for an interesting discussion about social media in the context of academic institutions. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/05/cornell.jpg"><img class="alignnone size-thumbnail wp-image-4049" title="cornell university" src="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/05/cornell-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Today&#8217;s topic is social media for educational institutions.  I&#8217;m joined by two distinguished folks:</p>
<ul>
<li>Jim Harris, the blogger in chief of <a id="aptureLink_zhkqieNyM5" href="http://www.ocdqblog.com/">Obsessive Compulsive Data Quality</a>. Jim writes and speaks extensively on social media</li>
<li><a id="aptureLink_yuCWs4PLyo" href="http://twitter.com/agossen">Andrew Gossen</a> is the Senior Director for Social Media Strategy, Alumni Affairs &amp; Development at <a id="aptureLink_YMHycxVIWz" href="http://www.cornell.edu/">Cornell University</a></li>
</ul>
<p>In this 32 minute podcast, we talk about many topics, including the following:</p>
<ul>
<li>Social media ROI</li>
<li>The cost of <em>not</em> doing social media</li>
<li>The role of the community manager</li>
<li>Quality content vs. plain old content</li>
</ul>
<p>To listen to the podcast, click <a id="aptureLink_Or5SmkkfQ4" href="http://www.fileden.com/files/2010/1/29/2742312//gossen_final.mp3">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
]]></content:encoded>
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		<title>Technology Today, #20: David Siegel and The Semantic Web</title>
		<link>http://www.philsimonsystems.com/content/tech-today/technology-today-20-semantic-web/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/technology-today-20-semantic-web/#comments</comments>
		<pubDate>Thu, 13 May 2010 08:20:37 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Semantic Web]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=3484</guid>
		<description><![CDATA[Today I'm pleased to be joined by David Siegel, author of <em>Pull</em>. David and I talk about the changes happening now and what to expect in the future.]]></description>
			<content:encoded><![CDATA[<p><a href="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/11/David_Headshot.jpg"><img class="size-full wp-image-3991 alignnone" style="margin: 5px;" title="David_Headshot" src="http://philsimon.wpengine.netdna-cdn.com/wp-content/uploads/2010/11/David_Headshot.jpg" alt="" width="165" height="200" /></a></p>
<p>After a bit of a respite, <em>Technology Today </em>is back.</p>
<p>I read quite a bit about emerging technologies. Rarely, however, will I have to put down a book and <em>attempt</em> to process the gravity of what I have just read. I recently had that experience multiple times while reading <em><a id="aptureLink_AE07ISypsK" href="http://www.amazon.com/gp/product/1591842778?tag=phisim-20">Pull: The Power of the Semantic Web to Transform Your Business</a></em> by <a id="aptureLink_szy9qvMoRi" href="http://thepowerofpull.com/pull/blog">David Siegel</a>. I <a title="Semantic Web" href="http://ow.ly/1Jgvk">wrote about the semantic web</a> a little while ago.</p>
<p><em>Pull</em> is an amazing book with far-reaching implications for organizations, people, and business in general. I this podcast, I speak with the book&#8217;s author about questions such as:</p>
<ul>
<li>What exactly is the semantic web?</li>
<li>What&#8217;s the deal with changing from push to pull? Isn&#8217;t that already  happening?</li>
<li>What do you mean by &#8220;personal data locker&#8221; and why is it so important?</li>
<li>How do you see the adoption of the semantic web over  the next five years or so?</li>
<li>What are the  implications for Apple?</li>
<li>What should CIOs know about all this? Isn&#8217;t it too early for practical solutions?</li>
</ul>
<p>David has also generously agreed to give away a copy of his most recent book if you find an Easter egg on his <a id="aptureLink_1e34fOESV0" href="http://thepowerofpull.com/pull/blog">site</a>.</p>
<p>To listen to the podcast, click <a id="aptureLink_sCAfDTPIF0" href="http://www.fileden.com/files/2010/1/29/2742312//siegel_final.mp3">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Technology Today, #20 &#8211; Andrew Gossen &amp; Jim Harris on Social Media</title>
		<link>http://www.philsimonsystems.com/content/tech-today/technology-today-20-social-medi/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/technology-today-20-social-medi/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 10:03:29 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Jim Harris]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=3469</guid>
		<description><![CDATA[Jim and Andrew join me to talk about social media.]]></description>
			<content:encoded><![CDATA[<p>Today I am pleased to have two guests:</p>
<p><a id="aptureLink_c0OkVNbyI3" href="http://twitter.com/agossen">Andrew Gossen</a>, Senior Director for Social Media Strategy, Alumni Affairs &amp; Development at Cornell University.</p>
<p>Jim Harris, Blogger in Chief at <a title="OCDQ Blog" href="http://www.ocdqblog.com/" target="_blank">OCDQBlog</a>.</p>
<ul>
<li>Tell me about how you started in this position. It’s a fascinating story.</li>
<li>What are the ways in which the Cornell alumni association uses social media? What lessons do you have for other educational institutions?</li>
<li>Many people think that being a social media expert means knowing how to set up a Facebook page. What are some of the other myths out there surrounding social media?</li>
<li>What have been some specific results from increasing Cornell Alumni&#8217;s social media presence?</li>
</ul>
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		<item>
		<title>Technology Today #19: Julian Schwarzenbach on Implementation Challenges</title>
		<link>http://www.philsimonsystems.com/content/tech-today/technology-today-19-julian/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/technology-today-19-julian/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 07:01:39 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=3145</guid>
		<description><![CDATA[Data management discussed with an expert.]]></description>
			<content:encoded><![CDATA[<p>In today’s podcast, the subject is implementation challenges. I am joined by Julian Schwarzenbach, Director of <a title="DPAdvantage" href="http://www.dpadvantage.co.uk/" target="_blank">Data and Process Advantage</a>, independent experts who help organizations maximize the benefits of their data, processes, and systems.</p>
<p>Julian and I discuss the following topics.</p>
<ul>
<li>Are organizations are <em>too</em> eager to jump into new technologies?</li>
<li>Talk to me the relationship between data quality and technology.</li>
<li>Do some organizations have &#8220;too much&#8221; technology?</li>
<li>How can an organization ready itself for a massive system endeavor?</li>
</ul>
<p>To listen to the podcast, click <a title="Julian podcast" href="http://www.fileden.com/files/2010/1/29/2742312/julian_final.mp3" target="_self">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
]]></content:encoded>
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		<item>
		<title>Technology Today #18: Laura Schoppe on The Virtual Company</title>
		<link>http://www.philsimonsystems.com/blog/technology/enterprise-2-0/tech-today-18-virtual-co/</link>
		<comments>http://www.philsimonsystems.com/blog/technology/enterprise-2-0/tech-today-18-virtual-co/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 05:01:22 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Consulting]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=2724</guid>
		<description><![CDATA[Laura Schoppe on virtual companies.]]></description>
			<content:encoded><![CDATA[<p>These days, much work is performed remotely. I have supported many clients without ever actually being on site and, I&#8217;d like to think, everyone benefited. I didn&#8217;t have to waste time in airport<span style="color: #1f497d;">s</span> and the client saved money on travel.</p>
<p>Against this backdrop, I read <a title="NPR" href="http://www.npr.org/templates/story/story.php?storyId=123406526" target="_blank">an article on NPR</a> with great interest. One thing led to another and I was ultimately able to speak with Laura Schoppe, head of <a title="Fuentek" href="http://www.fuentek.com/" target="_blank">Fuentek</a>, a consultancy <span style="color: #1f497d;">that </span>helps organizations <span style="color: #1f497d;">transfer</span> technology<span style="color: #1f497d;"> from one application to new ones</span>.</p>
<p>During this 20 minute podcast, Laura discusses the challenges&#8211;and opportunities&#8211;associated with being completely virtual, management challenges, software as a service (SaaS), open source, and a host of other interesting topics.</p>
<p>To listen to the podcast, click <a title="Fuentek Podcast" href="http://www.podtrac.com/pts/redirect.mp3/www.fileden.com/files/2010/1/29/2742312//laura_final.mp3" target="_blank">here </a>or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Schoppe</div>
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		<slash:comments>4</slash:comments>
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		<title>Technology Today #17: Jill Dyche on Business Intelligence</title>
		<link>http://www.philsimonsystems.com/blog/technology/business-intelligence/technology-today17-dyche-bi/</link>
		<comments>http://www.philsimonsystems.com/blog/technology/business-intelligence/technology-today17-dyche-bi/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 05:01:52 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[MDM]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=2695</guid>
		<description><![CDATA[Jill Dyche on BI.]]></description>
			<content:encoded><![CDATA[<p>Organizations are often awash in data, simultaneously having too much data but somehow not enough. Maybe they don&#8217;t have the right data or a way to interpret so much data. To combat this problem, many organizations use applications that loosely fall under the business intelligence (BI) umbrella.</p>
<p>I have worked with BI tools since the late 1990s and they can do some pretty amazing things. It&#8217;s just a cool technology with far-reaching implications.</p>
<p>Who better to discuss BI than <a title="Jill Dyche" href="http://www.jilldyche.com" target="_blank">Jill Dyché</a>, partner at Baseline Consulting and author of <a title="e-Data" href="http://www.amazon.com/e-Data-Turning-Data-Information-Warehousing/dp/0201657805/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1265919746&amp;sr=1-2" target="_blank">-Data</a>, <a title="the CRM Handbook" href="http://www.amazon.com/CRM-Handbook-Business-Relationship-Management/dp/0201730626/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1265919717&amp;sr=1-1" target="_blank">The CRM Handbook,</a> and <a title="CDI" href="http://www.amazon.com/Customer-Data-Integration-Reaching-Institute/dp/0471916978/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1265919488&amp;sr=8-1" target="_blank">Customer Data Integration: Reaching a Single Version of the Truth. </a></p>
<p>In this extremely informative podcast, Jill and I discuss the evolution of BI, whether organizations can have too many BI tools, data governance, MDM, and the business-IT relationship.</p>
<p>To listen to the podcast, click <a title="Jill Dyche" href="http://www.podtrac.com/pts/redirect.mp3/www.fileden.com/files/2010/1/29/2742312//jill_dyche_final.mp3" target="_blank">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
]]></content:encoded>
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		<title>Technology Today #16: Patrick Gray on Breakthrough IT</title>
		<link>http://www.philsimonsystems.com/blog/technology/enterprise-2-0/technology-today-16-patrick-gray-on-breakthrough-it/</link>
		<comments>http://www.philsimonsystems.com/blog/technology/enterprise-2-0/technology-today-16-patrick-gray-on-breakthrough-it/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 04:01:48 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[IT]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=2688</guid>
		<description><![CDATA[In today’s podcast, the subject is the role of IT. Joining me today is Patrick Gray, author of the excellent book Breakthrough IT.]]></description>
			<content:encoded><![CDATA[<p>In today’s podcast, the subject is the role of IT. Joining me today is Patrick Gray, author of the excellent book <em><a href="http://www.amazon.com/Breakthrough-Supercharging-Organizational-Through-Technology/dp/0470124849/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1265897252&amp;sr=8-1">Breakthrough IT: Supercharging Organizational Value Through Technology</a></em>. Patrick is also the CEO of the <a href="http://www.prevoyancegroup.com/">Prevoyance Group</a>, a management consulting firm. His blog is located <a title="ITBS Watch" href="http://itbswatch.com/" target="_blank">here</a>.</p>
<p>Patrick answers questions such as:</p>
<ul>
<li>What inspired you to write <em>Breakthrough IT</em>?</li>
<li>How does IT typically function in most organizations?      What can it do better?</li>
<li>Obviously not all of the onus lies with IT. What do      business users need to do different?</li>
<li>Talk to me about an IT project portfolio.</li>
<li>Let’s talk about canceling IT projects. One of the      things that I liked about the book is that you use this “investment model      of IT projects.” When is it time to pull the plug on a project and what      can people do to retrieve as much valuable as possible from a failed      endeavor?</li>
</ul>
<p>To listen to the podcast, click <a title="Podast" href="http://www.fileden.com/files/2010/1/29/2742312/My Documents/patrick_gray_final.mp3" target="_blank">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
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		<title>Technology Today #15: Dalton Cervo on Master Data Management</title>
		<link>http://www.philsimonsystems.com/content/tech-today/technology-today-15-cervo/</link>
		<comments>http://www.philsimonsystems.com/content/tech-today/technology-today-15-cervo/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 05:01:07 +0000</pubDate>
		<dc:creator>philsimon</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[MDM]]></category>
		<category><![CDATA[Rush]]></category>

		<guid isPermaLink="false">http://www.philsimonsystems.com/?p=2615</guid>
		<description><![CDATA[Dalton and I talk about MDM.]]></description>
			<content:encoded><![CDATA[<p>In today’s podcast, the subjects are information management and master data management. I am very pleased to be joined by my friend and fellow <a title="Rush" href="http://www.rush.com" target="_blank">Rush</a> nut <a title="Dalton Cervo" href="http://www.dcervo.com/" target="_blank">Dalton Cervo</a>. Dalton is a Dalton Cervo, project manager in the Customer Data Management group at <a title="Oracle" href="http://www.oracle.com" target="_blank">Oracle</a> and he also contributed a chapter to my next book, <a title="The Next Wave of Technologies" href="http://www.amazon.com/Next-Wave-Technologies-Opportunities-Chaos/dp/0470587504/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1251458063&amp;sr=1-3" target="_blank"><em>The Next Wave of Technologies</em></a>.  Dalton answers questions such as:</p>
<ol>
<li>In what areas are MDM technologies used best?</li>
<li>Are there levels of MDM? Can you talk about them?</li>
<li>What does an organization need to do before starting an MDM project?</li>
<li>In which industries is MDM most frequently used?</li>
<li>What’s one of the biggest mistakes that organizations make during MDM projects?</li>
</ol>
<p>As an aside, I found out after recording the podcast that Dalton&#8217;s a big Rush fan. This is probably a good thing, as we would have spent the entire podcast comparing notes on favorite albums, concerts, and other Rush-related trivia.</p>
<p>To listen to the podcast, click <a title="Dalton Cervo Podcast" href="http://www.fileden.com/files/2010/1/29/2742312//dalton_cervo.mp3" target="_blank">here</a> or visit <a title="Technology Today on iTunes" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewPodcast%253Fid%253D352475119" target="_blank">iTunes</a>.</p>
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