Social Media

Old School: Companies That Still Just Don’t Get It

Posted on 28. Jun, 2010
Categories: Random Thoughts, Social Media

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It’s just amazing to me that a company can operate like this in today’s day and age. Yes, Verizon, I’m talking about you.

Can Brands Be Too Social?

Posted on 03. Jun, 2010
Categories: Guest Posts, Social Media

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Can marketers be too friendly and familiar? Can they pose as friends when they’re trying to sell us products and services?

Does Social Media Mean that Traditional Marketing is Obsolete?

Posted on 02. Jun, 2010
Categories: Guest Posts, Social Media

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In this guest post, Jay Miletsky, CEO and Executive Creative Director at Mango! Marketing, chimes whether social media makes traditional marketing obsolete.

Technology Today, #21: Social Media in Academia

Posted on 21. May, 2010
Categories: Social Media, Technology Today

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Jim Harris of OCDQ Blog and Andrew Gossen of Cornell University join me for an interesting discussion about social media in the context of academic institutions.

Social Media Resistance: Déjà Vu All Over Again

Posted on 11. May, 2010
Categories: Social Media, Web 2.0

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Haven’t we been here before? Remember when some people used to claim that websites didn’t matter. Is the same thing happening with social media?

Interview with Jay Baer on Social Media’s Internal Impact

Posted on 04. May, 2010
Categories: Agile Development, Enterprise 2.0, Interviews, Open Source, Social Media

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I recently did an interview with Jay Baer in which I discuss the internal impact of social media and networking. You can read the entire interview by clicking here.

90s Sites and Stickiness

Posted on 03. May, 2010
Categories: Social Media, Web 2.0

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In this post, I discuss what I like to call “90s Sites.” While there’s nothing inherently “wrong” with them, they could be more. The biggest problem: there’s no reason for coming back. Ever. They’re just not sticky.

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Lessons from Social Media Meet-Up, Part II – Leaps of Faith?

Posted on 15. Apr, 2010
Categories: Social Media, Web 2.0

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This is my second post covering the Social Meet-Up from this past week. Read on to learn about more social media best practices from real-world practitioners.

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Lessons from Social Media Meet-Up, Part I – Measuring is Easy; Evaluation is Hard.

Posted on 14. Apr, 2010
Categories: Social Media, Web 2.0

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I had the pleasure of going to the Social Media Meet-Up this week. Read this post if you’re interested in some of the latest research on Twitter, social media ROI, and easily the funniest thing that I’ve said in public this year.

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Lessons from The BRITE ‘10 Conference, Part 2: Culture Eats Strategy for Lunch

Posted on 02. Apr, 2010
Categories: Social Media, Web 2.0

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In this post, I’ll focus on more of the things that I learned during day one at the third BRITE conference in NYC.

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Lessons from The BRITE ’10 Conference, Part 1

Posted on 01. Apr, 2010
Categories: Social Media, Videos, Web 2.0

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This week I attended the third BRITE conference in NYC. The focus was on social media, Web 2.0, communities, collaboration, and customer engagement. In this post, I’ll convey many of the things that I learned during day one.

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Social Media: The Tension between Collaboration and Ownership

Posted on 24. Mar, 2010
Categories: Enterprise 2.0, Social Media

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In this post, I look at one of the major challenges of social media: ownership. In short, it’s a double-edged sword that must be fully understood in order to be effective.

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Celebrities Monetizing Twitter

Posted on 19. Mar, 2010
Categories: Social Media

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In this brief post, I look at a few of the ways that people are making money using Twitter. Hint: It helps if you have millions of followers and fall into the “celebrity” category.

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Social Media 101 by Chris Brogan

Posted on 17. Mar, 2010
Categories: Book Reviews, Social Media

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Chris Brogan’s Social Media 101 does much more than list the key social media sites. Yes, he knows that Facebook, LinkedIn, and Twitter are important. Throughout the book, there’s an underlying theme: You can distinguish yourself from your competition via a certain self of selflessness. It’s kind of zen-like: you promote yourself by promoting others.