The Delicate Balance Between Busyness and Simplicity
Posted on 18. May, 2010
Categories: Trends, Web 2.0
Back in November, I completed my switch to a WordPress site and my only complaint is that I waited so long. I have become a bit of WordPress nut over the last few months, obsessed with different tweaks, plug-ins, and widgets. It can be very addicting.
It’s not all roses, though. At least for me, the problem with having so many website options parallels “white board” software development. More often than not, I’d argue that in both cases there are major benefits to restrictions and parameters. Take away practical limitations, and it’s almost hard to decide on what to do, how to do it, and where to put it. And this is with a committee of one (me). Imagine a team of five people, even with relatively similar viewpoints. Can someone say “creative differences”?
Too Many Options
I’m hardly the first to write this, but colors, font sizes, layouts, column widths, and the like are quite important on web sites. A recent post by Jim Connolly does a great job of explaining why these things matter so much. Connolly cites the benefits of the Headway WordPress theme, and I’ll admit that it does look pretty cool. Still, I shudder to think about being able to easily alter anything and everything. It’s akin to going to the supermarket and having to decide among 50 different types of potato chips or orange juice.
Remember that most people don’t like having to figure out where everything is upon revisiting your site. Facebook’s redesigns have met with, at best, mixed results.
Simon Says: The Balance Between Too Busy and Too Simple
My primary complaint with many websites is that they’re too busy. I won’t call out any by name here, but we’ve all seen them. When compared with particularly chaotic sites, give me simplicity any day of the week and twice on Sunday.
But there is such a thing as “too simple.” I know of sites that lack core functionality expected and even required these days, such as search bars. Yes, I know that I can use Google to search within a site. It’s sad when I have to resort to that, though. Adding a search widget or snippet of code isn’t terribly hard and, to be sure, the squeeze is worth the juice.
Also, as Connolly points out in his post, you’ll never make everyone happy. Don’t try. I’d argue that the best sites use their real estate wisely and don’t constantly make major changes to layouts. As for truly innovative layouts and designs, they’re few and far between. Check out the new blog of my developer, Shiri Amram.
Feedback
Where do you stand on the trade-off between simplicity and busyness? Which parts of sites these days are essential and which are annoying? Are you an tinkerer like me?
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