Can Brands Be Too Social?
Posted on 03. Jun, 2010
Categories: Guest Posts, Social Media
I recently did a guest post micro debate on my friend Jay Miletsky’s site. Here’s an excerpt:
Can marketers be too friendly and familiar? Can they pose as friends when they’re trying to sell us products and services?
In a word, yes. All too often I receive “friendly” emails from financial advisors. While these messages are rife with ostensibly valuable information, they’re thinly veiled attempts to obtain my business. Also, I recently had to remove an affiliate from my web site because of repeated reminders of the “benefits” of taking our relationship to the next level.
To read the entire debate, click here.
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